You are flipping through the channels and you stop at the sight of a new Mercedes Benz commercial. The commercial has an elegant young professional that somewhat resembles you and he is driving through the city lights to pick up a beautiful young woman. As you watch the commercial unravel, you start to picture yourself […]Read more "Virtual Ownership"
How do you know when to distinguish between when you want something vs when you need something? Most of us know the difference between wanting and needing but as consumers the line is blurred as we transition into market norms. Sure you want a car for transportation but do you actually need that fully loaded […]Read more "Consumers: Wants vs Needs"
It was Monday and I was sitting in class in my last elective of undergrad listening and of course participating in lecture. My professor was flipping through slides and doing her best to relay important information while trying to keep us entertained with her good humored jokes. The class was Marketing for Entrepreneurs and all […]Read more "Monday’s Matter: Law or Luck?"
As I enter into my final week as an undergrad at Georgia State University, I am starved for a creative outlet. Like many young adults, I am closing a chapter in my life that is my youth and entering a new one towards adulthood. I have absorbed and regurgitated copious amounts of information in my […]Read more "Welcome"