I was recently asked a very simple question that surprisingly made me stop and think. The question asked was “how can you convince an SMB client that paid media is right for them.” It’s one of those questions that seems so obvious that putting together a structured answer is almost difficult. I first answered the […]
Read more "3 Benefits of Paid Media for Small Businesses"
Throughout time there has been one major element that has connected us as human beings. Through evolution and adapting to the climates, as far back as we know this element has kept the human journey alive. It is what makes us who we are, it creates our identity. The element I speak of is the […]
Read more "A Brand’s Life"
It’s your day off and you decide to treat yourself to a new shirt/top. After having your morning coffee, you hop in your car and head towards the nearest mall. You’re cruising along when you see one of the most dreaded sights known to man; brake lights. Your heart rate almost immediately skyrockets as you […]
Read more "How Smell Persuades You to Buy"
It’s Friday night and you and your significant other are planning to have your weekly date night. You bought tickets yesterday to see the latest drama at your favorite movie theater so you could get the seats that you wanted. All day you are looking forward to seeing the movie and you have seen at […]
Read more "The Sunk Cost Fallacy in 2017"
In my previous article The Cost of Ownership (which I highly recommend reading prior to reading this article) I discussed the cost of ownership. Sure you pay an explicit price to acquire something, but there are ambiguous costs to everything. The costs I am referring to are opportunity costs. As mentioned in my last post, […]
Read more "The Benefit of Letting Go"
It’s Thursday night and you and a few friends are out having a drink. Your good friend Jay walks into the bar and you quickly embrace him with a pound and a hug. As you two are catching up he gets a phone call and promptly answers, it’s his girlfriend Megan. “Ok…ok…agh ok” he says […]
Read more "The Cost of Ownership"
It is your best friend’s birthday and she has invited you over for dinner and a small get together with her closest friends. You accept the invite with great joy and immediately panic on what to bring her. After giving it a bit of thought, you remember that she has a love for red wine, […]
Read more "How Expectations Shape Your Reality"